Marketing case analysis
Category : Marketing, Faqulty Member:Marketor
Other bledits by this faqulty member
1049 views.
Created on : 03-27-2013
Flag this


This is a source of material for analysing marketing cases
No Bleditions Available.
 
links
1- An outstanding introduction to case analysis
The purpose and the approach are nicely described here
http://www.ruthnbolton.com/MKT502/CASE.pdf

03-27-2013
Flag this
2- A list of short cases to try your hands at
There is no guide but this can help get started
http://www.fastcompany.com/guides/sales.html

03-27-2013
Flag this
3- An 8-step approach to marketing case analysis
This is nice too!
http://www.wikihow.com/Analyse-a-Case-Study

03-27-2013
Flag this
4- A short snapshot version
Flag this
5- Heineken case study
Flag this
<< Back
Marketor
 
 
 
Advertise With Us
COPYRIGHT 2009 Several Pages LLC. ALL RIGHTS RESERVED
USE OF THIS WEB SITE CONSTITUTES ACCEPTANCE OF THE FAQULTY TERMS OF USE AND PRIVACY POLICY