Positioning
Category : Marketing, Faqulty Member:Marketor
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Created on : 04-03-2013
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Information on perhaps the most important overall concept in marketing!
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1- The notion
from Ries and Trout:: The ones who popularized the idea
http://www.quickmba.com/marketing/ries-trout/positioning/

04-03-2013
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2- A formal definition
from a practitioner's perspective
http://www.businessdictionary.com/definition/positioning.html

04-03-2013
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3- Positioning strategy
There are many paths and discretion is advised
http://www.marketing91.com/positioning-strategies/

04-03-2013
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4- Positioning in the online world
The principle is the same but the tools are new!
http://www.positionstrategy.com/

04-03-2013
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5- A positioning map
This is one way to execute a positioning strategy
http://www.learnmarketing.net/perceptualmaps.htm

04-03-2013
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