Customer Satisfaction
Category : Marketing, Faqulty Member:Marketor
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Created on : 06-14-2013
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This is a set of basic information about customer satisfaction!
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links
1- The definition
The relationship between performance, expectations,and satisfaction
https://en.wikipedia.org/wiki/Customer_satisfaction

06-14-2013
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2- Why is it so low
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3- A practitioner's approach
A more pragmatic definition!
http://www.managementstudyguide.com/customer-satisfaction.htm

06-14-2013
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4- How to measure it
A nice collection of measurement approaches
http://www.qualtrics.com/blog/customer-satisfaction/

06-14-2013
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5- Customer satisfaction and Key Drivers
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