Services Marketing
Category : Marketing, Faqulty Member:Marketor
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Created on : 11-27-2013
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The differences between goods and service marketing
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1- The scope of services marketing
The basics in one place
http://en.wikipedia.org/wiki/Services_marketing

11-27-2013
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2- Characteristics of services
The commonly held traditional wisdom
http://www.marketingteacher.com/lesson-store/lesson-services-marketing.html

11-27-2013
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3- A small business perspective
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4- Four factors that make service unique
By now you know the story...
http://www.marketingprofs.com/6/coldren2.asp

11-27-2013
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5- 8 Ps of services marketing
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