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1- What Makes Up a Social Marketing Strategy?
eMarketer summarizes interesting research on how U.S. companies are going about implementing social marketing strategy.
http://www.emarketer.com/Article.aspx?R=1007766

06-25-2010
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2- Social Media Branding
Brian Solis on building and cultivating a brand using social media.
http://www.briansolis.com/2010/06/7-steps-to-creating-and-cultivating-a-brand-in-social-media/

06-25-2010
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3- Facebook Fans More Valuable
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4- In Social Media, Engagement Has Its Reward
Brian Solis on converting social media engagement to customers
http://www.briansolis.com/2010/06/in-social-media-engagement-has-its-rewards/

06-25-2010
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5- Bonobos on Letting Happy Customers Build Your Brand
This philosophy translates well to social marketing. Gutman of Forbes.com interviews Bonobos executive.
http://blogs.forbes.com/marketshare/2010/06/10/bonobos-on-letting-happy-customers-build-your-brand/

06-25-2010
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